Actually, we will put flyers outside if you, the sellers, insist. We don’t want to argue with you.
But . . . in a January, 2012 internet review of this topic by 90 professional realtors from around the country, the overwhelming majority of them discouraged the use
of outside flyers. Here are the five main reasons:
1. It’s a waste of paper and resources
2. Outside flyers never really sell a house
3. Kids, nosey neighbors, and looky-loos take them
4. They generate litter
5. Most important, flyers actually provide a means by which buyers disqualify the home without ever coming inside to see how exceptional your home is, even if it doesn’t exactly fit their pre-conceived criteria, notions which they might be compelled to change once they saw the beauty of your place.
If we do use outside flyers:
We will advertise our other listings on the reverse side. If the other listings are similar to your property, that’s even better. This tactic may sound counter-intuitive, because, at first glance, it seems like we are diverting attention away from your house and toward other houses the potential buyer might like more than yours. If one of the other houses, however, more closely fits the potential buyer, they are going to disqualify your house anyway. So what’s the benefit to you? Those other houses have your house advertised on the reverse side of their flyer! Your house is being exposed, on different properties, to real buyers looking for a home in your area.
We will use QR codes, 24/7 Hotlines, SMS text links, or URLS to direct potential buyers to the detailed information they need. What detailed information will they most want
to see? The price, of course! It’s not on the flyer. When they access your information we will also capture their phone number or email address so we can call them back and follow up.
If you enjoyed reading this article, and want to find out more,
just CALL CJ at (530-906-4715) or subscribe below.
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